The King of Drive-Thrus

McDonald’s wanted to do things differently and disrupt standard outdoor advertising to make something that could be remembered! Burger King came back in France in 2012. McDonald’s decided to have a little fun with its competitor while emphasizing one of its strengths: drive-thrus!The solution: build two billboards displaying directions, one to the closest McDonald’s drive-thru, at 5km, and another to the closest Burger King drive-thru. An impressive temporary 22 meter-high billboard was erected, displaying 258km!