The Issue Within The Issue

40% of the homeless youth population in New York City identifies as LGBTQ+. To raise awareness, Havas New York joined up New York Magazine and Ali Forney Center (AFC), an organisation dedicated to housing homeless LGBTQ+ youth. Together they developed an issue where 40% of the total ad inventory was dedicated to the challenges this group faces. Journalists and editorial experts were enlisted to bring the stories of LGBTQ+ youth homelessness to life. Each page of The Issue Within The Issue had a call to action via QR code so readers could learn more and donate.