The Invincibles

"The Invincibles" was an introductory initiative for pets within Apple’s longstanding corporate value of “accessibility for all”— defined by Apple as technology must work for everyone, helping users do what they love in the best ways for them. “Shot on iPhone” is an unvarnished product-demonstration campaign. While the iPhone camera is celebrated for its beautiful images, Apple had never before featured the innovative LiDAR scanning technology. Starting on Nat’l Dog Day, "The Invincibles" organically spread across social, broadcast, and OOH platforms, touching millions of hearts worldwide.