The Great British Bake Off - Channel 4 Official Trailer

We joined forces with 4creative to produce a whimsical, larger-than-life film celebrating the highly anticipated return of The Great British Bake Off on Channel 4. The trailer - centred around "an aBakening" - reimagines the creation of the universe as an entirely baked paradise, where life itself rises from flour, sugar and butter. Audiences are taken on a cinematic journey through a miniature world built from cake, brought to life by a team of bakers and animators who used delicate 2D piped icing and intricate stop-motion animation to make something truly magical.