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The Great British Bake Off

The Great British Bake Off

When news broke that Bake Off was moving to Channel 4 all hell broke loose. So when it came to launching the new season, reminding viewers about the unifying power of baking was paramount. A 'bakemation' was created – with all the ingenuity and patience required for a showstopper – to celebrate the process of baking.


Awards

  • D&AD GRAPHITE pencil
  • D&AD WOOD pencil

two black flies

D&AD Annual 2026

Providing inspiration and insight to the global creative community.

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