The Dissolving Bottle

BBDO Guerrero redesigned the shampoo bar into the shape of a bottle to make it more intuitive. A 3D-printable mold was developed for easy replication, along with a dissolving font to push education on sustainability. The agency partnered with an FDA-approved supplier to produce shampoos with its molds. Products were sent out to hotels and influencers around the country for small-batch testing.