The Cardboard Cake
The Cardboard Cake
Coeliac Disease has been steadily rising across the globe over the past decade, with over 380,000 Australians now living with the disease. Despite this, a significant number of people go undiagnosed, and for those who are aware of their condition, the experience can feel like a lifetime sentence to eating bland, un-appetising food. Compounded by the myth that gluten-free food is often compared to cardboard in both texture and flavour. So we set out to create a little cake with a big point to prove, and raise much-needed awareness about Coeliac Disease, and gluten intolerance.
D&AD pencils
Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- Brand
- Wholegreen Bakery
- Advertising Agency
- Design Agency
- Production Company
- Client
- Wholegreen Bakery


