Sign in

Basket

The Call of Water

The Call of Water

Water is currently a key issue in the nation. To raise Moroccans' awareness of the dilemma, the Ministry of Water and Equipment has launched a major national campaign, and entrusted it to the director. Rather than being alarmist, the director chose a more delicate and emotional approach. The film elegantly combines images of authentic Morocco with the poetry of the narrative and its vocalizations. Broadcast on all media, “The Call of Water” resonates in the hearts of all Moroccans and has opened their eyes to the importance of saving water.


Awards

  • D&AD WOOD pencil

two black flies

D&AD Annual 2026

Providing inspiration and insight to the global creative community.

Explore

Details

Credits

  • Entrant Company
    • Alexandre Lucain
  • Advertising Agency
    • Online Value
  • Production Company
    • Blue Bike
  • Client
    • The Moroccan Ministry of Equipment and Water