The Big Leap

Apprehension reigns in this 60-second spot for Lacoste. A nervous man contemplates a potentially ruinous decision. He slides his hand toward another's. Then he leans in to make the ultimate declaration of his love. His trepidation is intercut with an analogous scene which sees him atop a fog-swathed skyscraper, amping himself up to make the big leap. As he jumps and falls, his love accepts his kiss and finally meets him in the air. They fall together.