Super Normal Tofu

Imoo Tofu has been making traditional Japanese tofu for 100 years. Junya Kamada gave the brand a sleek and simple refresh. With its modest aesthetic evocative of Japanese philosophy wabi-sabi, the branding plays on the visual appeal of tofu as white and clear. The brandmark is simple and can be extended to many forms. Promoting ecology, the tofu comes swaddled in furoshiki, a traditional Japanese wrapping cloth.