Stella Artois Holidays

Stella Artois might just be the world’s most festive beer. The golden elixir was brewed as a holiday gift for the people of Leuven, Belgium and named after the Christmas star. In 2019, the brand had its sights set on crafting a limited edition release. The brief was simple: design packaging that speaks to Stella Artois’s wintery origins and stays culturally relevant for the entire holiday season. Looking at the white backdrop of Stella Artois cans, Jones Knowles Ritchie saw a pristine blanket of snow. They used this as a canvas to create, together with Tom Haugomat, a classic European ski scene.