Sntralen Wayfinding

Sentralen is a mixed-use culture center in Oslo. A building previously occupied by Norway’s first savings bank. The identity uses the1930s logo as a starting point to develop Sentralen’s logotype, a display typeface and three text styles. The result is a mix of old and new — just like the building and its new tenant. The Identity is deployed across all materials and wayfinding. This quality is important in providing a contextual way to identify with Sentralen as place where people come to meet and share ideas, while also functioning as counterpoint to the building’s architecture and mixed-use.