Skittles Brand Experience Now

The Skittles brand kit was sent to agency partners. Since Skittles is a fun and bizarre brand, we felt the brand kit should be too. The kit contained a brand book (with brand guidelines) and a portable cassette recorder with a pre-recorded tape inside. Partners were instructed to listen to the tape after they finished reading the book. The tape was narrated by a character named Reginald. Its contents include a study of the modern teen, a rendition of the Skittles Song (penned by Reginald), and the sound of a rainbow. Hopefully fun was had by all.