SickKids VS: #10YearChallenge

The #10YearChallenge took social media by surprise. Millions of people posted pictures of themselves ten years ago side by side with a picture of themselves now. We saw this as an opportunity for our client, SickKids Foundation, to attach their cause to this viral trend and get organic attention to their social media pages. We created #SickKidsVS#10YearChallenge: a unique and simple opportunity to show the transformative nature of SickKids hospital. In a series of social posts, we told stories of patients whose lives have been transformed over the last 10 years thanks to SickKids donors.