A$AP Rocky’s music video references his viral mosh pit meme, with nods to Weekend at Bernie’s, in a bizarre mashup of experimental AI visuals. The track and video were released in collaboration with EA’s new video game Need for Speed: Unbound. The film opens with Rocky at the height of his career, barking orders at office employees. After a crowd-surfing incident, he collapses and dies. His friends then begin puppeteering his dead body in an effort to continue benefitting from his fame.