Shelflife – Stussy x Nike

Shelflife is South Africa's premier streetwear and sneaker boutique, with outlets in Johannesburg and Cape Town. It has a very large online presence - with a robust virtual store and social media footprint. Shelflife had exclusivity in the South African market for the launch of the Stussy x Nike clothing collaboration. As this was a much-hyped launch of an extensive clothing range, as opposed to just a single piece of footwear, it was essential that the campaign create a stir and stand out.