Setting the Standard for Connectivity

Established in 2002, the Zigbee Alliance had evolved from its inception focusing on its own technology to overseeing multiple standards for the Internet of Things (IoT). With the Zigbee Alliance having outgrown its name and direct link to its protocol, the challenge was to create a new brand that could represent the Alliance as the foundation and future of the IoT, and open up new opportunities for collaboration and innovation across the industry.