Salla 2032

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Salla 2032

Suffering from the consequences of increasingly unpredictable weather and shorter winters, this small town above the Arctic Circle stepped up and called the world’s attention to the problem in a very unlikely way: by proclaiming its bid to host the 2032 Summer Games. The announcement soon prompted reactions from all over. Later on and featuring a disclosure video a press conference was held to elaborate on the town’s statement. The purpose of the announcement, which wasn’t actually a real bid, was a call to the world to help with the ongoing climate crisis.


D&AD pencils

  • D&AD GRAPHITE pencil
  • D&AD GRAPHITE pencil
  • D&AD WOOD pencil
  • D&AD WOOD pencil
  • D&AD WOOD pencil
  • D&AD WOOD pencil
  • D&AD WOOD pencil
  • D&AD WOOD pencil

Details

Credits

  • Client
    • House of Lapland
    • Paula Aspholm
    • Paula Aspholm
    • Sanna Tarssanen
    • Sanna Tarssanen
    • Veli-Pekka Ojamaa
    • Veli-Pekka Ojamaa

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What did the judges have to say?

D&AD Jury

From a tactical point of view, it was brilliant.

  • Sara Kalen

  • Senior Designer

  • Butterfly Cannon