Rocked

Rocked is an emotional spot that celebrates Kruger Products and hockey parents, who together power their kids through the messy, unglamorous realities of youth hockey. Tending to injuries, cleaning up accidents, fixing what gets broken, and making sure their kids can get back out there. Without the parents and the paper products they reach for, the game doesn’t continue. By showing the role that Kruger play in those moments, the brand becomes the unseen helper that enables parents to do what they do best. Just like in hockey, the assist doesn’t get the glory, but it’s essential.