Risk Everything

For Nike's biggest ever advertising campaign, Passion Pictures were tasked with bringing Nike Football's star athletes to life in animated forms that were recognisable and caricature in equal measure. The campaign, timed to coincide with the 2014 FIFA World Cup, spanned every conceivable platform, from TV ads and interactive Google Hangouts to digital out-of-home posters and four-storey-high statues of the players. Every execution was built around the characters Passion created.