Rise & Shine

McDonald’s rebranded its coffee cups in Canada and was looking for an original way to spread the word. So, we took the opportunity to remind people that McD’s is the destination of choice for starting the day off right. Leveraging early morning scenes featuring corridors of light created by the sunrise, the campaign consisted of a series of visuals depicting parts of McDonald’s iconic golden arches. The visuals line up to form the brand logo, incorporating the colours and graphic elements of the new packaging.