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Ripe - Expiring waste

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Ripe - Expiring waste

We've created a smart label that detects the food ageing process and informs consumers of its lifespan through four different colours. Consumers can prevent food waste thanks to a more visible label, and stores can reduce waste by assigning different discounts to products depending on which colour the label is at.


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two black flies

D&AD Annual 2026

Providing inspiration and insight to the global creative community.

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