Reshaping Rugby – The World’s First TikTok Final

When Super Rugby Aupiki, NZ’s premier women’s rugby competition, faced cancellation, principal sponsor 2degrees didn’t just save it - they transformed it. Partnering, Sky Sport, and TikTok, 2degrees pioneered the world’s first live sports broadcast shot, produced, and aired entirely in vertical format for mobile viewing. This innovation brought the biggest game in NZ women’s rugby to a new legion of fans nationwide, integrating TikTok features like live polls and real-time comments for unmatched fan engagement on their phones - reshaping live sports broadcasting possibilities.