Rare Medium Issue 5

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Rare Medium Issue 5

'Rare Medium' is a chef's journal of Australian beef, lamb and goat. It engages chefs to be more creative with red meat. The aim: to creatively inspire culinary wizards to do good things with a product that is usually the hero of the menu. Each spread is carefully constructed with a variety of typographic layouts, illustration, meticulous photography and food styling. This issue, we channel our inner child to create a playful edition – from a messy dining table to plasticine mould props, even the Lego burger on the cover can’t help but make an adult feel like a kid once more.


D&AD pencils

  • D&AD GRAPHITE pencil
  • D&AD WOOD pencil

Details

Credits

  • Client
    • Meat & Livestock Australia
    • Rare Medium