PLEATS PLEASE ISSEY MIYAKE ANIMALS Poster Series

These posters were created as visuals for the annual campaign of a fashion brand, PLEATS PLEASE ISSEY MIYAKE of which clothes are colorful, bright and amusing. This time, I expressed animals living with humans on our Planet Earth. They also signify my thoughts about the ecology for animals as well as environmental issues. Above all, I wanted to create something cute, something that makes us instinctively feel, without reason, “kawaii” —just as you felt when seeing the clothes of PLEATS PLEASE for the first time. When you look at the backs of these animals, you may connect with their emotions.