Pizza Box

Toronto’s 7 West is a 24/7 restaurant that wanted to boost off-hour pizza orders. Leo Burnett Canada’s DM campaign targeted current customers by turning 7 West pizza boxes into reasons why pizza time can be any time. 12 boxes were designed and coordinated to delivery hours. So, if someone ordered pizza at 1pm, they received it in a box that suggested why 1am is also a great time to devour pizza. Orders increased by 30%.