PGA Tour Vision

Together with PGA TOUR, we launched a revolutionary new experience in conjunction with the official release of the Apple Vision Pro device. Golf fans are hungry to engage with their favourite games and players in new ways, and PGA TOUR knew that their digital experiences needed to match this upswell in interest and cultural relevance. PGA TOUR Vision redefines fandom. It defies the previous limits of experience design to bring loyal fans unparalleled access to the game, and seamlessly blends digital content with the physical world to transform how fans experience golf.