One in 100

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One in 100

One in 100' is a storybook unlike any other, creatively educating readers about the children impacted by medical complexities and disabilities. Named for the 1 in 100 children in Canada who are medically complex. A seek-and-find book that gamifies awareness. The book features detailed illustration of Toronto’s landmarks—St. Lawrence Market, Nathan Phillips Square, and the ROM— each page filled with 100 people going about their daily lives. Hidden within each of these crowds was one medically complex child for the reader to find, visually representing the "1 in 100." .


Awards


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Details

Credits

  • Entrant Company
    • The Local Collective
  • Brand
    • Safehaven
  • Advertising Agency
    • The Local Collective
  • Design Agency
    • The Local Collective
  • Production Company
    • M&K Media
    • Heads+Tales
  • Client
    • Safehaven Toronto