Nike - Air Max Clouds

Nike - Air Max Clouds

When sneakerheads were in lockdown, AKQA transformed their windows into a Nike shop window. People simply had to access nike.com, point their phones to the sky and find virtual cloud versions of Air Max 90 and 2090. These digital folders allowed sneakerheads to buy the drops first-hand and watch product demos in the form of new music videos from Brazilian rap icon Djonga, and funk superstars Mc Soffia and NGKS. This project turned air into a safe and interactive medium for creativity and an ongoing platform for digital Air Max drops.

D&AD pencils

Details

Categories
- Commerce
- Digital Marketing
Countries
- Brazil
Year
- 2021

Credits

Client
- Nike
- Nike Japan
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What did the judges have to say?

D&AD Jury

It was an inspiring, innovative way to reimagine the purchase experience highlighting a feature and benefit using VR/AR during a time when people were avoiding physical retail.

Beth Ann Kaminkow
Global CEO
VMLY&R Commerce

It was an inspiring, innovative way to reimagine the purchase experience highlighting a feature and benefit using VR/AR during a time when people were avoiding physical retail.

Beth Ann Kaminkow
Global CEO
VMLY&R Commerce

It was an inspiring, innovative way to reimagine the purchase experience highlighting a feature and benefit using VR/AR during a time when people were avoiding physical retail.

Beth Ann Kaminkow
Global CEO
VMLY&R Commerce

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Nike - Air Max Clouds