myFry

To launch the second instalment of Stephen Fry’s autobiography, we created an iPhone app giving readers a new way of reading a book. The app takes the traditional art of reading and transforms it for the 21st century. Instead of reading the book from front to back, readers can use a tagged index to select chunks of the book according to subject matter, and read in a non-linear manner. Called myFry, it went to the top of the UK App Store and remains in the all-time top 30 paid-for apps.