MSI 24 - Expansive, Electrifying Identity and Motion for the Global Esports Phenomenon

For MSI 24, we crafted a powerful, adaptable design system to support a vast network of vendors across motion, socials, print, and event graphics. Anchored in the tagline Become the Unknown, the identity exudes mystery and power. The Aberration, a dynamic motion language, shifts between ominous, reactive, and high-energy states, ensuring versatility. Bold typography, a black-and-red palette, and Empyrean Shapes inspired by LoL lore unify the visuals. Combined with Nocturne’s animation and a motion-led campaign, the identity delivered a seamlessly branded, immersive tournament experience.