Mozilla: Reclaim The Internet

Mozilla needed a way to better represent the brand and their mission because while they’ve been at the forefront of issues like privacy and open-source for years, they haven’t received enough recognition for their work. They needed a brand identity that was rooted in the Mozilla manifesto and connected to activists, government, and regular internet users alike. We focused on galvanizing people to Reclaim the Internet, creating a system that worked whether you were a grassroots activist or a government official. It was time to help people gain control over how the internet impacts their lives.