MotoGP

Helping create a unique brand voice, typography is a core element of the new MotoGP brand. Two custom variable display typefaces (MGP Display and MGP Inline) and two text typefaces (MGP Text and MGP Text Condensed), were created for maximum flexibility. Designed for motion, MGP Display is bold and dynamic, with bespoke alternate characters and 18 custom ligatures evoking speed and the curves of the race track. MGP Inline reflects the riders’ fluid motion, while MGP Text ensures versatility and high legibility in digital and print, with multiple weights and alternate characters.