Michelob Ultra - Scriptalic

Ultra Scriptalic is the expressive voice of the Michelob Ultra type system. A hybrid of script fluidity and italic precision, it captures motion without sacrificing clarity. Built from a semi-script foundation and refined through a controlled italic structure, it delivers rhythm, energy, and elegance in equal measure. Sculpted curves and tailored connections create a distinctive flow, making it a recognisable signature across brand moments where emotion and movement are key.