Metaphorm

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Metaphorm

Metaphorm is a self-published design edition exploring design as a tool for storytelling and memory. Built around a journey in Egypt and titled Chaos, it approaches the country as a living paradox between order and disorder. Photography, text, and design form a single narrative system. The publication is unboundLoose pages, no pagination, spreads function as posters, double pages, or can be reordered. The 70 × 100 cm format, fragmentation, poetry, street slogans, and negative space create a non-linear, spatial experience where chaos becomes structure and meaning emerges through reordering.


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Yellow and Black D&AD Pencils

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Credits

  • Entrant Company
    • A|S Strategy Branding & Communication
  • Design Agency
    • A|S Strategy Branding & Communication
  • Client
    • A|S Strategy Branding & Communication