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Megaforce / Rihanna - Bitch better have my money

Megaforce / Rihanna - Bitch better have my money

Rihanna wanted to surprise people with a bold and daring video that follows the story she tells in the lyrics of the song. We had to find a balance between a MTV pop music video and a narrative film. To make that revenge story playfull with a pop vibe we’ve treated it a bit like an exploitation movie, approaching violence with humor and 35mm's vibrating colors. Rihanna takes her abductee through a wild road trip in which she plays with her like a cat with its prey.


Awards

  • D&AD WOOD pencil

Yellow and Black D&AD Pencils

D&AD Awards 2027

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