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Make It Canadian

Make It Canadian

For a country that loves its beer it may come as a surprise to learn that the number one selling beer in Canada isn’t Canadian. As Canada’s oldest brewery, Molson Canadian wanted to champion Canadian beer so it encouraged Canadians to #MakeItCanadian. Molson opened up its case to any Canadian brewery with the aim of creating the most Canadian Case of beer ever.


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  • D&AD WOOD pencil

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D&AD Annual 2026

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