"Reclaim Her Name" emboldens Chinese women to rewrite their identities, transforming the very symbols that have held them back: their names. The creative idea centers on a seamless digital experience that is deeply personal and culturally resonant. With a simple "shake," women can transform sexist names into empowering new ones, visualized in a bespoke font inspired by the ancient Nu Shu script, and access the resources they need to navigate the legal system. More than just a campaign, it's an interactive tool empowering women to take control of their narratives and rewrite their futures.