Live and Breathe

The film is the launch piece for Woolmark's new live and breathe campaign. It takes aim at the global tensions around our new obsession with synthetics and seeks to remind people that Merino wool’s natural qualities make it the original performance fibre. The centrepiece is a film that tells the story of a synthetic world that has forgotten how to live naturally. Instead of embracing natural fabrics, its people wear artificial, unbreathable clothing made from the coats of a strange new breed of synthetic sheep. After a chance encounter, our heroine escapes this artificial world.