Liking Isn't Helping: Earthquake
Liking Isn't Helping: Earthquake
Facebook’s ‘Like Button’ has become a fixture of modern culture, representing a nod of approval, a sense of empathy and a show of support. But we sometimes forget that it can’t solve all the world's problems. Here, we used an interesting interpretation of the thumbs up icon against unfortunate situations, reminding the audience that the creation of real change requires much more personal commitment than it takes to click a button.
Awards
D&AD Annual 2026
Providing inspiration and insight to the global creative community.
Details
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Credits
- Client
- Crisis Relief Singapore

