Life is a Matter of Black and White

We created a mark to capture the fearless DNA of Juventus in a shorthand icon that holds the visual heritage of the club while pushing towards modernity and potential to embrace wider entertainment categories. It represents the very essence of Juventus: the stripes of the football jersey, the Scudetto shield and the iconic J initial. This lead us to create a flexible and unmistakable system combining a bespoke display typeface (Juventus Fans), a strong grid system and a bold photographic style.