It’s Dettol Time

It’s Dettol Time redefined germs for post-Covid Thailand, where invisible threats no longer felt urgent. Instead of CG bacteria, Dettol turned “germs” into something people instantly recognise: corrupt, unethical behaviour in society. A satirical film showed how one bad actor spreads both moral and physical dirt — until Dettol steps in to clean everything. By making germs visible through culture, humour, and truth, Dettol restored hygiene as an everyday act of protection.