Interactive Scenography for Jacquemus

Random Studio created intermingling spatial design and interactive scenography for Jacquemus on the occasion of its new collection, Le Bleu. The team made a multisensory experience that unfolded in and around London’s Selfridges, featuring a series of playful indoor and outdoor spatial interventions. Each one was accented by a commissioned scent scape that infused the store with nostalgia for the hot summers of the South of France, and a dash of the brand’s signature wit. It offered visitors a memorable holiday away from the everyday.