Imagine

LEGO believes that play is a key element in a child’s growth and development. High-quality play enriches a child’s life and lays a strong foundation for adulthood, so that they have a better chance of growing-up to be what they dreamt of. This series was created to attract children and parents by utilising fun and eye-catching visuals to engage children while communicating how the product can improve the child’s future to attract parents and stimulate trial purchases. 3 dream careers were chosen: astronaut, rockstar and firefighter. All careers were inspired by actual LEGO career sets.