Ideas Era

In this deceptively stark poster series promoting the 2014 TEDx Talks in Buenos Aires, three iconic visionaries are depicted presenting their radical notions in the past, a time less forgiving of new ideas. The campaign, from Ogilvy & Mather Buenos Aires, highlights the importance of living in an era in which any idea can be spread, within a tolerant society that will listen to any new thought. As well as appearing in magazines and online, the posters were placed in universities, on billboards and across strategic spots throughout the city.