Honda Spark

‘Spark’ aimed to celebrate the unknown by following the journey of an idea from conception to execution through the visual medium of a spark. We follow the spark across dramatic landscapes and see it overcome the challenges it faces as it then combines with other sparks to culminate in the conception of the new Honda Civic. The challenge was to give the spark a plucky character – the combination of cold industrial welding sounds and warmer, more human instrumentation helped give our spark a voice.