Hermes Métamorphose

Every year, Hermès Paris crafts its collection around a single creative theme. The theme for 2014 was Métamorphose. All Hermès products are crafted by artisans to incredibly high standards. The campaign to showcase the spring/summer collection had to reflect this artisanal approach. Filmed using handmade techniques, this spot showcased the collection in an endless chain of metamorphosis, with Hermès products morphing and moving in an almost magical manner.