Headless Chickens

The Harvey Nichols UK summer sale has famously become one of the most hotly anticipated events of the season. The chance to get a hold of cutting-edge designer clothes is an extremely exciting prospect for most shoppers. In the summer of 2012, Harvey Nichols experienced a sale like never before, gaining record-breaking sales figures on its opening day for the first time in its 181 year history. Their entire handbag collection sold out in 20 minutes. This outstanding performance lead to the creation of its 2013 sales campaign. Our ‘Headless Chickens’ campaign presents the frenzy of the sales, showing fashionable customers running around to get their hands on the most coveted fashion pieces at a fraction of the usual price.