Happiness is Movement
Happiness is Movement
Do you move because you're happy or are you happy because you move? In this delightfully animated ad for Coca-Cola, we're whisked back in time as we see one happy man's life unfold in reverse, witnessing the chain of events that led from his birth to that of his baby. The ad acknowledges the importance of an active lifestyle and suggests that happiness and movement are inextricably linked.
Awards
D&AD Annual 2026
Providing inspiration and insight to the global creative community.
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- Coca-Cola


