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Hankograph

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Hankograph

Hanko are used as official signatures in Japan. Due to their importance, many people buy ivory Hanko because it's perceived as the most luxurious material. However most Japanese people are unaware of the tragic truth behind ivory. Grey Tokyo created an animation made entirely of wood Hanko, to underscore the urgency of choosing sustainable materials.

Awards

  • D&AD YELLOW pencil
Yellow and Black D&AD Pencils

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Details

Credits

What did the judges have to say?

D&AD Jury

For me, this piece stood out for its beautiful execution and craft as well as its compelling message. Its bold decision to use negative space unsparingly in order to highlight the message was all the more powerful. What I'm looking for when awarding the work is heart – heart in the idea, the story and most importantly the craft. It needs to shine through the execution and felt through the fingertips of everyone involved, and this piece had all of that.

  • Åsa Lucander

  • Director/Illustrator

  • Aardman Animations

More winners

Animation